Everyone tends to have a basic, generic CV but a candidate who is keen to make a good impression will take time to make their CV relevant both to the role and to the company/industry they are applying to. Make sure you read the job description and your CV reflects what is being asked for, you may therefore may need to tweak/slightly re-write your CV for a specific application.
Aim to make your CV concise, avoiding the use of unnecessary words. People want to be able to quickly read through a CV and gather relevant information rather than feel like they are wading through a lot of words that are of little use. Brevity is your friend! The use of unnecessarily complicated language or phrases can make it difficult for the reader and can even distract from the valuable information you really want them to see.
Finally, it is always worth having someone else read through your CV!
